How BCCI changed the world of cricket
From Underdogs to Empires: How Indian Cricket Conquered the World As an MBA student specializing in Marketing and Entrepreneurship, I often look for case studies that redefine industries. But one of the most incredible business turnarounds isn't in a textbook—it's the story of Indian cricket. Growing up as a football fan, I’ve always admired the leadership of players like Sergio Ramos. But as I dive deeper into business research, I can't help but be fascinated by the pure strategic brilliance of the BCCI. We went from being a board that couldn't afford to pay its players a basic prize in 1983 to becoming the undisputed king of world cricket today. The Era of Scarcity It’s hard to believe now, but in 1952, Indian cricket was treated like a colonial leftover. While English players traveled in luxury, our players were sent on cargo ships. They were given a mere ₹13 per day for international tours—barely enough for laundry, let alone food. Legend has it that even stars li...